The Uncomplicating Business REPLAY!
The support, structure, and resources that create consistency and confidence
without being complicated.
*Making business boring so work can be fun.
boring business /BORE-ing BIZ-niss/ n. : simple, straightforward to-dos that you never have to guess, and create consistent, reliable, predictable results.
Inside the Lab...
You’re making a zillion decisions a day, you’re never sure any of them are exactly right, and it’s exhausting. You love the work you do, and you’re GREAT at it. And also? The business side - selling, marketing, pricing, content creation, networking, more marketing, organizing - takes up way more of your brain space than feels sustainable.
You want
to do more of the
fun stuff
- the work you’re amazing at doing for the people you love (and who need you).
You want consistent, predictable income, to feel confident about your work AND your business, and you want to
know
that you’re doing the right things to grow your business.
You want the business part to be predictable and simple so that the work part can light you up.
In
the Lab, we create boring businesses.
We make simple and uncomplicated sexy.
With the Lab’s support, structure, and resources, you’ll always know what to do next (and if you don’t, you’ll have a place to ask for help!). You’ll build the habits and processes that work for you, in your business, with your people and create not only consistent, reliable income, but more of it because you let growing get boring.

Hi, I'm Sara and I'm here to be useful.
I’m the founder of the Uncomplicated Business Lab, the creator of Selling for Weirdos, and a business coach - I grow businesses through simplicity, owning my weirdness, and sheer stubbornness. I’m a forever (not former!) teacher, and over the last 20+ years I’ve coached teachers, sales people, and business owners like you to create the simple systems, sticky habits, and flexible processes that drive consistent, functional success.
I know what it’s like to be growing a business while you do all the things. Right now in my household there are 2 teen-age-ish kids who are navigating all the things, a 70 lb puppy-shaped t-rex, and a business that will make more this year than last - and not because I didn’t sleep, hustled harder, or berated myself or other people to success. My business grows WITH my life, not in spite of it.
As a coach, my job is to provide the bowling-lane bumpers on success that will allow you to be all of yourself while you help your people and grow. Over the last 5+ years, my clients have used my Uncomplicated Business Framework to create millions of dollars in their business while also building lives they actually like.
I’ve helped to make 100s of businesses become way more boring so that the
work
of those businesses can actually be the primary focus. You can have this kind of business, too.
The Uncomplicating Business Lab is a hybrid of all of the best kinds of supports – coaching, learning, community, and accountability - built around the simple, 4-part Uncomplicating Business Framework so that you can
plan, connect, and sell effectively right now.
Who should join the Lab?
The Lab is specifically designed for business owners who are established and who are still searching for consistent and reliable growth.
The Lab is for you if:
- You know what you do and who you help, but the actual habits and practices of how to turn your people into paying clients feels complicated and like it needs to be reworked, over and over;
- You lead a service-based business and know that you lean more into the service part than the business part, because that’s the part you love…This also means you aren’t making as much money as you should be (and you’re frustrated about it!),
- You know you have *some* of the processes and strategies needed to grow effectively, but also? You spend a LOT of time feeling like you’re reinventing the wheel.
- You know what to do, you HAVE a to-do list… but you aren’t following through on doing the things needed to actually GROW your business and you don’t know why.
- You know you have the skills and experience that help people, but the business part just always feels so cumbersome, and clunky. You’keep searching for a ‘better way.’
If this is YOU, you belong with us in
the Lab.
Stopping, starting, reinventing, redoing, and clarifying aren’t helping.
In the Lab, success is simple. The 4-part Uncomplicated Business Framework is always the same.
Clear direction is sexier than constant reinvention, and the sooner you start to experience that, the better.
In the Lab, you’ll always know what to do next (and if you don’t, you’ll have a place to ask for help!).
The longer you wait, the longer you (and the people you’re meant to help) wait. The time for simple consistency is NOW.
And by NOW I don’t mean ‘when you get to it’ or ‘when you feel ready’ now, but actually NOW.
Because as the world out there gets weirder (and not weirder in a good way), the safest version of success is the one you own yourself. You’ve already started - but spinning your wheels, getting in your own way, waiting for the right time, the right economy, the right people to just appear isn’t actually helping ANYONE.
The only people who win when you stay stuck are the people who told you you couldn’t do it and the ones who don’t believe in your power.
Do you really want to roll into *yet another* year where they win instead of you and your people?
But what *actually* happens inside the Lab?
The short answer? LOTS!
There will ALWAYS be things going on in the Lab, and all of the things are built specifically to help you stay on-track, accountable, and focused on the things that matter most... without it *ever* feeling overwhelming (promise!). But seriously though...
In the Lab, there are...
- daily prompts to help you think about business, success, and progress in a specific area right then,
- ongoing discussion + Q&A threads inside of our community (on Heartbeat.chat),
- 8 monthly events (half are dedicated to the monthly focus which is always one of the four framework areas! - see the grid below for the breakout of events!),
- games and workshops!
PLUS?! (I know, there's more!)
My signature course, Selling for Weirdos, is BUILT-IN, and lives INSIDE of the Lab... so if you're in the Lab, you also automatically have access to ALL of Selling for Weirdos (a $997 value, btw).

In the Uncomplicating Business Lab, you will:
- Apply the Uncomplicated Business Framework™ to create the simple habits and processes that build consistent success.
- Ground: how to get and stay grounded in your expertise, experience, and value as a business owner and service provider; how to USE your groundedness as a jumping off point to simplify the actions you take to grow your business
- Plan: how to create plans that are simple, easy to follow, and easy to implement — uncomplicating planning is about building a plan for success where it’s harder to fail than to succeed; how and when to revise plans without ‘restarting’; how to find and utilize evidence to guide plans.
- Connect: how to create and grow human connections in ways that support you and your business success - this isn’t about ‘leveraging’ anyone; it’s about being a human who supports and is supported by other humans; how to connect AND sell at the same time without drama for either side.
- Sell: how to sell your products and services without stalking, feeling salesy, or selling your soul; pricing that works for everyone; sales mindsets that allow success
Implement the Framework on a daily basis to make completing your to-dos simpler, more straightforward, and less time consuming (which means you’ll be avoiding them all less!)

Pretty amazing, right?
If you're ready to HAVE success rather than CHASE success, the Lab is built for YOU.
Pricing
- Monthly Membership*: $197/month
- Quarterly Membership: $495/quarter
- Yearly Membership: $1997/year
*Monthly membership requires a minimum 3 month commitment
(because one month of accountability is NEVER enough!)
**Refund Policy
I know you know this, but like everything in business, your results in the Lab will depend on showing up and implementing — as is always true, you get out of it what you put into it.
That being said, if you join and realize within 24 hours that the Uncomplicating Business Lab isn't for you, say so, you'll be issued a full refund, no questions asked.
After 24 hours, you’re free to cancel your membership at any time, and your cancellation will take effect at the end of your current billing cycle.

