Torpey Coaching | Uncomplicating Business

Helping people is the easy part.

Running a business shouldn't feel this hard.

A year-long coaching membership for service-based business owners who want their business to feel

simpler, steadier, and more sustainable.

Join The Lab

10-day full refund, no questions asked. Cancel monthly after your first year.

Not ready yet? Watch the free Uncomplicating Business Masterclass.

The "is this you?" gut-check:

You're really, really good at the thing you do.

And the business side of doing it — marketing, selling, pricing, content, networking, the endless to-dos — takes up WAYYYY more of your brain, time, and energy than you'd like.

You came to business after building skill somewhere else. Teaching. Counseling. Creating. Leading. A specialty you're known for. You are definitely NOT new to work... you're just new to this kind of work.

You want:

• Consistent income — the kind that doesn't depend on luck, hustle, or that one big client.

• To know what to do next without re-inventing the wheel every Monday.

• Support — but not the price tag (or intensity) of 1:1 coaching.

• A community — but not another Facebook group full of people you can't relate to.

If that's you? You belong with the Uncomplicators. (yes, that's what people in the Lab are called!)

The Lab makes business boring on purpose.

boring business (/BORE-ing BIZ-niss/) n. Simple, straightforward to-dos that you never have to guess at... and that creates consistent, reliable, predictable results.

Inside the Lab, you get:

Weekly prompts: small, specific actions to help you keep moving.
Ongoing Q&A + discussion: a place to ask questions instead of spinning alone.
8 monthly events: focused coaching, workshops, and accountability around the Uncomplicating Business Framework.
Selling for Weirdos included: Sara’s signature sales course, included inside the membership.
A simple framework to come back to: Ground, Plan, Connect, Sell — so you’re not reinventing your business every week.

The Uncomplicated Business Framework™

Four pillars. Always the same. Always available.

The framework isn't a sequence. There's no "finish Ground before you move to Plan", or 'right path.' You enter where you need to enter, work where you need to work, and move between the pillars fluidly as your business changes. That's the point - a framework that flexes with the season you're in, not one that demands you start over every time something shifts.

Ground

Root down into what you know, who you help, and what's already working. Use being grounded as the starting point for every action you take. Spot the moment you've drifted off-center, and know exactly how to come back.

Plan

Build plans that are easier to follow than to abandon. Know the difference between meta plans, mini plans, and day-to-day plans — and use each one when it actually serves you. Learn when to revise without "starting over."

Connect

Be a real human talking to real humans. Build the kind of business relationships that grow you (and the people you connect with). No "leveraging." No feeling beholden. No ick.

Sell

Sell your work without becoming someone you don't recognize. Pricing that works for you. Mindsets that let success stay. Selling that feels like service — because, when you do it right, that's what it is.

But... will I actually use this?

Will I be overwhelmed?

Nope. This is built for business owners who don’t need more information - they need simple structure and follow-through. The Lab is where you'll come to *do* the things that actually move the needle.

Is this another course I won’t finish?

Nope. The Lab is where you'll apply and implement the learning you've been doing all along.

The Lab is not a course you binge and abandon. It’s an ongoing support space where you practice the business habits that create consistency.

Do I have time?

Yes. The Lab is about simplifying and implementing. You don’t need hours a week. You need a simple next step, a place to ask questions (weekly coaching), and enough accountability to keep going (coworking).

Is this worth $250/month?

Yes, and then some. The weekly coaching support ($1000/month), built in courses + resources ($1997+), and built-in accountability ($400/month) are $18,000+ in tools, resources, and support for $2,500 a year. Plus? Consistency creates business growth; the GPCS Framework is built to make filling your calendar + bank account simple.

Who the Lab is for (and who it isn't):

The Lab is for you if…

You run a service-based business with a teaching bent — you help people learn, grow, change, or do something they couldn't do before.
You've been at this 3+ years and you're done with the "starting over every quarter" cycle.
You came to business from another career — teaching, counseling, creating, leading, a specific subject — and you're here to help people through what you know. The business part of doing that is what's tripping you up.
You're great at the work, frustrated by the business side, and tired of feeling like you're re-inventing the wheel.
You want support without 1:1 pricing — and DIY without going it alone.
You're ready to actually do the work. Not just keep researching it.

The Lab is not for you if…

You're brand new to business and still figuring out what you do or who you help.
You want a done-for-you service where someone else runs your business.
You're looking for a six-week course with a finish line. (This is implementation, not information.)
You're shopping for hype, hacks, urgency tactics, or seven-figure promises. You came to the wrong door, and I'd genuinely rather you go find what fits.

Hi, I'm Sara and I'm here to be useful.

I'm the founder of the Uncomplicating Business Lab, the creator of Selling for Weirdos, and a business coach. I grow businesses through simplicity, owning my weirdness, and sheer stubbornness — and I've been doing that for clients for nearly 10 years.

I'm a forever (not former) teacher. Over the last 20+ years I've coached teachers, salespeople, and business owners - people just like you - to build the simple systems, sticky habits, and flexible processes that drive consistent, reliable, stable success.

My job as your coach is to be the bowling-lane bumpers on your success - to keep you from spinning out of your lane while you do the work of being all of yourself for the people you're meant to help.

My clients have used the Uncomplicated Business Framework to build businesses that produced millions of dollars in revenue — while also building lives they actually like. The "also" is the important part.

I know what running a business while running a life is like. In my own house there are two teen-ish kids, a 70-lb t-rex-shaped puppy, and a business that will out-earn last year — not because I hustled harder or slept less, but because the business grows with my life. Not in spite of it.

That's the kind of business I want to help you build, too.

Lab pricing!

One year of the full Lab — everything above, included.

$2,500 paid in full

$250/month for 12 months

Just in case you love numbers like I do... that works out to about $48 a week for a full year of coaching, community, mini-courses, two live sessions every week, AND the full Selling for Weirdos course ($997 on its own). PLUS the Summer Launch Bonuses. Whewwwww.

And your risk on the year is 10 days.

*If you join the Lab and decide within 10 days that it's not for you, say so. Full refund. No questions. No awkwardness.

And after year one? Of course you're not locked in for life - you can renew month-to-month, renew for another full year, or wrap up your time in the Lab and head off with the boring business you've built.

No subscription trap. No surprise renewals. No "we got you for life" nonsense. Just implementation, community, and success. It's simple.

Join the Lab

Questions first? Email Sara directly. Not ready? Watch the free masterclass →

What people are saying...

From the Uncomplicators:

"The value FAR exceeds the dollar amount invested."

— Clarissa, ParenT(w)een Connection founder, Founding Lab Member

On the GPCS framework:

"I've moved from being a worried wanderer to a curious and courageous business owner."

— Kelly, founder, KDH Consulting

On Selling for Weirdos

(built into the Lab):

"This year has been very different - my business is profitable."

— Deb, Transition Bridges

The Lab place where established service-based business owners stop spinning, build simple business habits, and get ongoing support to plan, connect, and sell consistently.