Helping people is the easy part.
Running a business shouldn't feel this hard.
*Finally feel as confident running your business as you do helping your clients.*
You're good at what you do. You know how to help your clients. You care deeply about the people you serve.
But somewhere along the way? The business side started taking up (wayyy) more energy than the work itself.
Marketing.
Planning.
Pricing.
Staying visible.
Knowing what to do next.
Staying consistent long enough to 'build momentum.'
Ugh.
If you've ever wondered why running your business feels harder than actually doing your work, you're not alone.
Most business owners don't need another strategy. They need a steadier way to run their business.
That's why I created The Uncomplicating Business Lab.
Annnnd!
You can try The Lab for 30 days.
If you decide it isn't the right fit, say so within 30 days and you'll be refunded.
No questions. No awkwardness.
You don't have to know today if this will be right for your whole year.
You just have to be willing to start.
A year-long coaching membership
The Lab is a year-long coaching membership for service-based business owners who want the business side to feel simpler, steadier, and more sustainable.
It isn't another course you'll rush through, and it isn't a library of videos you'll promise yourself you'll watch later. It's a place to come back to - week after week, month after month.
Inside you'll find coaching, community, practical guidance, and a simple rhythm that helps you keep moving forward, even when life and business get messy.
Imagine if...
*Instead of wondering what you should focus on this week, you knew.
*Instead of second-guessing every marketing decision, you had a clear plan.
*Instead of rebuilding your business every Monday morning, you built on last week's momentum.
*Instead of trying to figure everything out alone, you had a trusted place to bring your questions before they became overwhelming.
That's what The Lab is designed to create:
not perfection, not hustle, but a calmer, more consistent way to run your business.
Is this you?
- You're *exceptional* at serving your clients, but the business side feels so. heavy.
- You know what you 'should' do, but struggle to stay consistent... it's just SO much work.
- Every week feels like a fresh start instead of building up momentum.
- Marketing feels... scary? impossible? like 28572351 things to do?
- Selling *still* feels uncomfortable.
- You've invested in courses, but what you really need is support while you implement.
**You don't need someone to hand you another formula. You need someone to help you simplify, stay focused, and keep moving forward.
What changes inside the Lab:
This isn't about becoming a different kind of business owner.
It's about becoming a more supported one.
Members spend less time spinning and more time moving.
They stop asking, 'What should I be doing?' and begin asking, 'What's the next right step?'
That's where momentum comes from ---
not dramatic breakthroughs, but consistent rhythms
What if running your business felt lighter?
Imagine beginning your week already knowing where your attention belongs.
Imagine having a place to ask questions before they become weeks of overthinking.
Imagine celebrating wins with people who understand the realities of building a service business.
Imagine feeling supported instead of scattered.
Confident instead of constantly questioning yourself. Steady instead of always starting over.
That's the experience we're creating inside The Lab.
Okay, wait - but... will I actually *use* this?
"I get overwhelmed."
I get it - and. The Lab is built for business owners who don’t need more information - they need simple structure and follow-through. The Lab is where you'll come to *do* the things that actually move the needle. And we'll start with an onboarding call, 1:1, so that you can get in and get started with direction, not guessing.
"I tend to start things... but never finish things. I join but don't use it well."
The Lab is where all of this changes because this is what it's built to help with. The core focus of the Lab is applying and implementing the learning you've been doing all along. The Lab is not a course you binge and abandon. It’s an ongoing support space where you practice the business habits that create consistency. And when you're not around, we'll notice and check in (seriously).
"I have SO much going on already. I can't commit to one more thing."
The Lab is about simplifying and implementing - and in the end, it's about taking things OFF of your to-do list vs. adding things onto it. To find success through the Lab, you don’t need hours a week. You show up to what you can, and we'll take it from there, together.
"$250/month feels like a big investment."
First, I take your commitment to the Lab as seriously as you do. If you invest and show up, you'll have the coaching, support, and structure you need to get moving. If you get 30 days in and it's really NOT for you? You'll be refunded. End of story.
Second, the Lab is everything you need to stop doing business alone. It's coaching, community, support, implementation, learning, and a place to bring your questions all in one. No more random spending on courses, tools, one-off sessions, random workshops, tools you won't use - the Lab is the place where you STOP collecting puzzle pieces and start actually putting them together.
"I just feel relieved.
My offer is clear and my next steps are simple.
It's actually doable."
~ Krista, Uncomplicating Business Lab member
Lab pricing!
One year of the full Lab - coaching, coworking, community, courses, consistency.
$2,500 paid in full
or
$250/month for 12 months
*A full year of support; a 30-day decision.
(If it's not for you, you can leave with a full refund at the end of 30 days.
Why? Because I know the power of the Lab.
I believe in it so much that I'm absolutely willing to let you experience it
before asking you to decide whether it belongs in your business for the long term.)
What's actually IN the Lab??
Weekly prompts | Tiny actions that help you stop wondering what to do next.
Coaching | Bring your real business questions before they become weeks of overthinking, once a week.
Community | The place where people remind you you're not crazy.
Selling for Weirdos | Learn to sell without becoming someone you don't recognize.
Coworking | Where the *doing* of business - esp. the things that matter - actually happens, once a week.
Mini-courses | On grounding, planning, and connecting - short and sweet, for when you need them.
And no, you don't need to attend every session or use every tool to be successful.
You use the support you need, when you need it.
What does a week in the Lab actually look like?
MONDAY | Find your weekly GPCS prompts in your inbox, choose your focus for the week.
↓
LIVE COACHING | Get unstuck / ask questions / make decisions
↓
COWORKING | Actually do the thing
↓
COMMUNITY | Get feedback / accountability / support
↓
REPEAT | Next week, come back and keep going
Who the Lab is for (and who it isn't):
The Lab is for you if…
- You run a service-based business with a teaching bent — you help people learn, grow, change, or do something they couldn't do before.
- You've been at this 3+ years and you're done with the "starting over every quarter" cycle.
- You came to business from another career — teaching, counseling, creating, leading, a specific subject — and you're here to help people through what you know. The business part of doing that is what's tripping you up.
- You're great at the work, frustrated by the business side, and tired of feeling like you're re-inventing the wheel.
- You want support without 1:1 pricing — and DIY without going it alone.
- You're ready to actually do the work. Not just keep researching it.
The Lab is not for you if…
- You're brand new to business and still figuring out what you do or who you help.
- You want a done-for-you service where someone else runs your business.
- You're looking for a six-week course with a finish line. (This is implementation, not information.)
- You're shopping for hype, hacks, urgency tactics, or seven-figure promises. You came to the wrong door, and I'd genuinely rather you go find what fits.
Hi, I'm Sara and I'm here to be useful.
I'm the founder of the Uncomplicating Business Lab, the creator of Selling for Weirdos, and a business coach. I grow businesses through simplicity, owning my weirdness, and sheer stubbornness — and I've been doing that for clients for nearly 10 years.
I'm a forever (not former) teacher. Over the last 20+ years I've coached teachers, salespeople, and business owners - people just like you - to build the simple systems, sticky habits, and flexible processes that drive consistent, reliable, stable success.
My job as your coach is to be the bowling-lane bumpers on your success - to keep you from spinning out of your lane while you do the work of being all of yourself for the people you're meant to help.
My clients have used the Uncomplicated Business Framework to build businesses that produced millions of dollars in revenue — while also building lives they actually like. The "also" is the important part.
I know what running a business while running a life is like. In my own house there are two teen-ish kids, a 70-lb t-rex-shaped puppy, and a business that will out-earn last year — not because I hustled harder or slept less, but because the business grows with my life. Not in spite of it.
That's the kind of business I want to help you build, too.
Imagine this time next year...
• You know what you're selling - explaining it feels clear and simple.
• You always know what you're focusing on.
• You have a rhythm for marketing that's easy to maintain.
• You don't panic every time sales slow down.
• You know exactly where to go and what to do when you get stuck.
• You don't have to figure everything out alone.
• You've built a business that feels like your business - the one you've been imagining all along.
That's what you get in the Lab.
Lab pricing:
$2,500 paid in full
or
$250/month for 12 months
Just in case you love numbers like I do... that works out to about $48 a week for a full year of coaching, coworking, community, mini-courses, Selling for Weirdos course, and more.
And your financial risk? It's $0. You have 30 days to try it out and decide if it's worth your money.
*If you join the Lab and decide within 30 days that it's not for you, say so. Full refund. No questions. No awkwardness.
No subscription trap. No surprise renewals. No "we got you for life" nonsense.
Just implementation, community, and success. It's simple.
The Lab is where business gets simpler to DO because we do it together.
"The value FAR exceeds the dollar amount invested."
- Clarissa, Uncomplicating Business Lab member
The Lab place where established service-based business owners stop spinning, build simple business habits, and get ongoing support to plan, connect, and sell consistently.
Not ready yet? Start here:
- Watch the free Uncomplicating Business Masterclass (no obligation, no spam) →
- Book a time to ask Sara your questions here.
- Send Sara a DM on LinkedIn or Facebook
(Or hit reply on the next email I send. I read everything.)