You're great at helping people - that's the part you know how to do.


Let's make the business part easier too.

I help experts like you build simpler, steadier businesses - without becoming salesy, working 24/7, or becoming someone they're not.


GET STARTED WITH MY FREE UNCOMPLICATING BUSINESS MASTERCLASS

Or... if you already know you want support? Explore ways to work together.

You're in business to help people. You're out here for the impact.

You started your business because you wanted to do work that mattered.

You have the expertise, skills, and knowledge to help people.


And?


You wanted FLEXIBILITY.

You wanted to build something of your own that didn't have so. many. rules.


And then you discovered that running a business involves...

·       Marketing.

·       Selling.

·       Money.

·       Planning.

·       Visibility.

·       Following up.

·       Making decisions when you don't know what the hell you're doing.


And suddenly you find yourself wondering if maybe you're just not a “business person.”


Except that, really? You ARE. You're just not a business-done-THAT-way person.


You don't need to become louder. More aggressive. More polished. More “professional.” Or more like the people on Instagram telling you how to build a seven-figure business (because truly, ew.).


You need a business model and a way of running it that makes sense for you.



Friend. You can be good at business

without becoming "good at business."

Meaning:


·       You can sell without feeling gross about it.

·       You can market without living on social media.

·       You can make money without making money the only thing you care about.

·       You can grow without working yourself into the ground.

·       You can build something successful without losing the reason you started in the first place.


THIS the kind of business I believe in.


Simple. Human. Impactful. Sustainable. Profitable.


And this is the kind of business that I help people build.

Yes, there really is a method to the madness here -

it's not just 'vibes.'


My approach is really pretty simple.


There are four things I come back to again and again: Ground, Plan, Connect, Sell. That's it.


Not because building a business is always easy.

But because you don't need 47 things to do. This is not a case where doing more = getting more.


What you really need, more than anything, is to know what matters NOW and NEXT.

And that's what Uncomplicating Business's GPCS Framework helps you do.



Four simple things.

One uncomplicated way to grow.


The Uncomplicating Business Framework.

01

Ground | Know what's working, grow from there.

02

Plan | Choose the next simplest step.

03

Connect | Build real relationships with real people.

04

Sell | Invite people to work with you, without the ick.

This is what "uncomplicating business" looks like in real life...


You don't need more noise, more strategies, or more things on your to-do list.

You need help seeing what's *actually* going on, figuring out what matters, and taking the next right step.


Here's what that has looked like for some of the business owners I've worked with.

“Sara has made me a better business owner.”

“Sara has made me a better business owner, and I’ve seen how my sessions with her have directly impacted growth in my business.
She asks great questions, promotes reflection, and finds a way for you to say out loud what you know but didn’t know you knew.”

- Jenn, Professional Organizer

“She helps you simplify and focus on what actually brings progress.”

“Sara has a unique ability to find clarity, simplify, and focus on the steps that bring progress. She’s both a sounding board and a gentle nudge to help business owners move to their next level.”

— Kelly, Communications Agency owner

“None of the other business coaches felt right.”

“I talked to several different business coaches, but none felt right until I met Sara. She has helped me create more efficiencies, reduce headaches, and ultimately make better decisions for my business.”

— Morgan, Marketing Agency owner

So... what kind of support do you need?

I'm still figuring out my business

Start with the free Uncomplicating Business Masterclass -  a simple introduction to Sara's approach and four-part framework.


Download the free Uncomplicating Business Masterclass

I need coaching just focused on me

Let's talk about what 1:1 coaching looks like for you - it's just me, you, your business, your goals, your challenges, your support.


Book a time to talk about 1:1 coaching

I know my business, annnd I'm stuck

The Uncomplicating Business Lab is where you shift from stuck to simple + sustainable -  ongoing coaching, community, accountability, and implementation for established service-based business owners.



Check out the Uncomplicating Business Lab

I'm not making sales; I hate selling.

Selling for Weirdos is built for YOU - learn how to sell without becoming someone you don't recognize. Selling for Weirdos is a full sales course, built right into the Uncomplicating Business Lab.

Hi, friend - I'm Sara :)

I'm a teacher-turned-business-coach who spent years learning the hard way that business doesn't have to be complicated to work.


My clients have used the Uncomplicated Business Framework to build businesses that produced millions of dollars in revenue - while also building lives they actually like. The "also" is the important part.


I'm a forever (not former) teacher. Over the last 20+ years I've coached teachers, salespeople, and business owners - people just like you - to build the simple systems, sticky habits, and flexible processes that drive consistent, reliable, stable success.


My job as your coach is to be the bowling-lane bumpers on your success - to keep you from spinning out of your lane while you do the work of being all of yourself for the people you're meant to help.


I know what running a business while running a life is like. In my own house there are two teen-ish kids, a 70-lb t-rex-shaped puppy, and a business that will out-earn last year — not because I hustled harder or slept less, but because the business grows with my life. Not in spite of it.


That's the kind of business I want to help you build, too.

Or? Start now with these free resources

Grab the Free Masterclass

Learn the Uncomplicating Business Framework, and start implementing right now!

Check out past workshops, podcast episodes and more on YouTube!

You don't have to figure business out alone.

Let's simplify YOUR success, together.

Let's simplify your business in the Lab:

Get started in the Uncomplicating Business Lab

Let's simplify your business together 1:1:

Find a time to talk about 1:1 coaching

The Uncomplicating Business Blog

By Sara Torpey May 14, 2025
What do you imagine when you think about ‘networking’?
By Sara Torpey March 18, 2025
n this episode of Uncomplicating Business, I’m talking about how to spot when you’re NOT trusting yourself in your business—whether it's overthinking, over-planning, or waiting for someone else to make decisions for you. I’ll share practical steps and great questions to ask yourself to help you step into self-trust so you can make decisions with more confidence and ease. If you’ve been second-guessing yourself or feeling stuck, this episode will guide you back to trusting your process and yourself.
By Sara Torpey March 3, 2025
In this episode, we're taking another step into the importance of trust in business with practical ways to build it. We're going to talk about how developing a tolerance for risk and facing uncertainty head-on as well as DECIDING to trust make a difference in business growth AND success. At the end of the episode you'll get key questions you can ask today to work on this RIGHT NOW!
Show More

Let's Connect


People are my FAVORITE part of business, and I'd love to connect.


Like you, I'm a human and wear ALL the hats :). I promise I always do my best to respond quickly - expect a response within 24 hours during the week, and on Monday morning to forms submitted on the weekend. I can't WAIT to connect with YOU.

Let's Connect!